A thematic exploration of digital, social media, and mobile marketing research's evolution from 2000 to 2015 and an agenda for future research
- Submitting institution
-
University of Oxford
- Unit of assessment
- 17 - Business and Management Studies
- Output identifier
- 15324
- Type
- D - Journal article
- DOI
-
10.1509/jm.15.0415
- Title of journal
- Journal of Marketing
- Article number
- -
- First page
- 146
- Volume
- 80
- Issue
- 6
- ISSN
- 0022-2429
- Open access status
- Compliant
- Month of publication
- November
- Year of publication
- 2016
- URL
-
-
- Supplementary information
-
https://journals.sagepub.com/doi/suppl/10.1509/jm.15.0415/suppl_file/AThematicExplorationofDigital.pdf
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
1
- Research group(s)
-
-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
