The value of design and design research in cultural brands management
- Submitting institution
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Heriot-Watt University
- Unit of assessment
- 32 - Art and Design: History, Practice and Theory
- Output identifier
- 41937468
- Type
- E - Conference contribution
- DOI
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- Title of conference / published proceedings
- 11th International Conference of the European Academy of Design 2015
- First page
- 1
- Volume
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- Issue
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- ISSN
- -
- Open access status
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- Month of publication
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- Year of publication
- 2015
- URL
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- Supplementary information
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https://doi.org/10.7190/ead%2F2015%2F117
- Request cross-referral to
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- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
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- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
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0
- Research group(s)
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-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- This sole-authored output was published in the proceedings from The European Academy of Design conference, a double-blind, peer-reviewed international conference. The paper presents research completed in North-East England with Tyne and Wear Archives and Museums (TWAM), a group of 12 museums, archaeological sites, and archives, with over 1.5 million annual visitors. It suggests improvements in the way design is managed within the context of cultural organisations (museums and archives) and brands (exhibits, exhibitions, educational programmes, museums and museum consortiums).
The study involved interviews with senior managers, senior curators, designers/design managers, project managers, marketing directors, and researchers at TWAM. The data was collected, analysed and contrasted in the form of testimonies organised into different categories of knowledge and action (e.g. the concept of design, project management, brand management).
The research contributes to the application and refinement of the Cultural Product Design Framework (CPDF), a theoretical framework developed by the author. The CPDF is a design principles-driven cultural and brand management tool for maximising the benefits that design thinking can bring to socio-cultural organisations. It is based on the notion that the design concepts used in industrial and product design are directly transferable to other sectors that are not typically considered product design sectors: in this case, cultural organisations. Implementing the CPDF highlights the intangible elements of ‘product’ design in museums (e.g. culture, services, education) and fosters a holistic approach to branding that extends from the product to the organisational context and beyond.
Applying the CPDF and carrying out this research to an HEIF-funded research project led to a public engagement activity with substantial community involvement, and also gave rise to the publication of several papers.
- Author contribution statement
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- Non-English
- No
- English abstract
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