This Is Where We Are (TIWWA)
- Submitting institution
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University of Plymouth
- Unit of assessment
- 32 - Art and Design: History, Practice and Theory
- Output identifier
- 20
- Type
- M - Exhibition
- Venue(s)
- Tate Modern Switch House
- Open access status
- -
- Month of first exhibition
- -
- Year of first exhibition
- 2016
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
0
- Research group(s)
-
-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- TIWWA was an interactive data-driven, large-scale, site-specific installation for the opening of the Tate Modern Blavatnik Building and the first Tate Exchange digital commission. It incorporated innovative analytical techniques which captured and enhance audience engagement through the analysis of crowd behaviour. It explored the use of predictive algorithms, incorporating sentiment analysis, to create a participatory playful self-reflexive cyclic process.
TIWWA was an output of research undertaken by Phillips and researchers in i-DAT in the design, development and application of software and hardware that augments, evaluates and increases public engagement of cultural experiences. It built on Phillips’ research with Tate Digital Learning around digitally enhancing audience engagement and evaluation, including a commission for the Tate Turbine Hall festival (2015). TIWWA supported the Tate’s attempts to address art forms that challenge traditional curatorial, material, engagement and metrics processes.
TIWWA is part of an overarching research initiative called Quorum. Quorum uses participatory design processes coupled with digital prototyping, developing networked devices, apps and the incorporation of Artificial Intelligence and Machine Learning to augment, evaluate and increase public engagement of cultural experiences. TIWWA was the second practice-based output to come through Quorum, following on from Data Jam. Underlying research from TIWWA was then further developed into a high-resolution interactive simulation for the St Ives Naum Gabo exhibition (2020). The adoption of these algorithmic approaches has opened new curatorial approaches in traditionally conservative areas of conservation, exhibition and curation.
TIWWA was grant funded by the Arts Council England and through the Tate Modern Commission. The underpinning algorithmic research was funded by Nesta, Arts Council England, AHRC and IBM. Developed using i-DAT’s ludile participatory design methodology with the Tate Collective, the research is validated through the scrutiny of these private/public sector commissioning and application processes, including peer review and professional standards compliance.
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
