Effective antimicrobial resistance communication: the role of information design
- Submitting institution
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The University of Reading
: B - Typography and Graphic Communication
- Unit of assessment
- 32 - Art and Design: History, Practice and Theory : B - Typography and Graphic Communication
- Output identifier
- 81906
- Type
- D - Journal article
- DOI
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10.1057/s41599-019-0231-z
- Title of journal
- Palgrave Communcations
- Article number
- 24
- First page
- -
- Volume
- 5
- Issue
- -
- ISSN
- 2055-1045
- Open access status
- Compliant
- Month of publication
- -
- Year of publication
- 2019
- URL
-
-
- Supplementary information
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- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
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0
- Research group(s)
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-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- This paper discusses the role of information design in the effective communication of information about AMR. Using material from the Otto and Marie Neurath Isotype Collection at the University of Reading, it considers the work of Otto and Marie Neurath who developed the Isotype system for visual education in the 1920s, and a series of charts to educate people about health including a series made in the 1930s for the US National Tuberculosis Association to explain the dangers of, and how to prevent TB. The paper asserts that the approach taken by the Neuraths to graphic communication deserves serious consideration for effective communication of information about AMR today. The paper illustrates this with reference to a research project, influenced by the Isotype approach to public health communication, that brings together academics and practitioners in information design, architecture, ergonomics and human factors, and pharmacy in communicating information about AMR to people using community pharmacies.
The research is based on a rigorous exploration of archival material including correspondence and preliminary ideas as well as the materials produced for the TB campaign in the USA.
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -