Celebrity Advocacy and International Development
- Submitting institution
-
The University of Sheffield
- Unit of assessment
- 19 - Politics and International Studies
- Output identifier
- 6858
- Type
- A - Authored book
- DOI
-
10.4324/9781315886978
- Publisher
- Routledge
- ISBN
- 9780415707213
- Open access status
- -
- Month of publication
- April
- Year of publication
- 2014
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
0
- Research group(s)
-
-
- Proposed double-weighted
- Yes
- Double-weighted statement
- The research for the book took place over two consecutive years. It entailed 123 interviews (minimum 40 minutes) covering experience of celebrity engagement across 219 organisations; two national quantitative surveys (n = 1,111 and 1,999); nine focus groups; a meta-analysis of celebrity advertising research (23k subjects); exhaustive literature review, and a newspaper survey starting in 1981. The book was then written during a one-year sabbatical and drew upon insights derived from an international symposium convened at the end of the fellowship (two days, 30 attendees) as well as substantial feedback from several hundred followers on the research website.
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -