The language of cosmetics advertising
- Submitting institution
-
University of Portsmouth
- Unit of assessment
- 27 - English Language and Literature
- Output identifier
- 10813754
- Type
- A - Authored book
- DOI
-
-
- Publisher
- Palgrave Macmillan
- ISBN
- 978-1-137-55797-1
- Open access status
- -
- Month of publication
- October
- Year of publication
- 2016
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- Yes
- Number of additional authors
-
0
- Research group(s)
-
B - Language
- Proposed double-weighted
- Yes
- Double-weighted statement
- This monograph reports on an in-depth critical analysis of an extensive collection of data (approximately 500 print advertisements) in both French and English. This longer form output uses a multi-layered mixed methods approach, combining qualitative and quantitative frameworks that are underpinned by appropriate theory. The main theme of the book, the language of cosmetics advertising, is investigated in considerable depth in contemporary French and British contexts.
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -