Athletes as ambush marketers? An examination of Rule 40 and athletes’ social media use during the 2016 Rio Olympic Games
- Submitting institution
-
Loughborough University
- Unit of assessment
- 24 - Sport and Exercise Sciences, Leisure and Tourism
- Output identifier
- 1514
- Type
- D - Journal article
- DOI
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10.1080/16184742.2020.1725091
- Title of journal
- European Sport Management Quarterly
- Article number
- -
- First page
- 116
- Volume
- 21
- Issue
- 1
- ISSN
- 1618-4742
- Open access status
- Compliant
- Month of publication
- February
- Year of publication
- 2020
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
1
- Research group(s)
-
-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -
