Lolita fashion : A trans-global subculture
- Submitting institution
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The University of Huddersfield
- Unit of assessment
- 32 - Art and Design: History, Practice and Theory
- Output identifier
- 33
- Type
- D - Journal article
- DOI
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10.1386/fspc.2.3.371_1
- Title of journal
- Fashion, Style & Popular Culture
- Article number
- -
- First page
- 371
- Volume
- 2
- Issue
- 3
- ISSN
- 2050-0726
- Open access status
- Out of scope for open access requirements
- Month of publication
- July
- Year of publication
- 2015
- URL
-
-
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
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1
- Research group(s)
-
-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- There are conspicuous people who wear doll-like dress covered with excessive laces, bows and ruffles regardless of their gender and age who could be defined and named as a category called ‘Lolita’. This subculture emerged in Japan in the 1980sand are now found in various regions as a result of the culture becoming globalised through the internet and other technologies. This article focusses on the UK ‘ Lolita’ as an independent street fashion and subculture and explores the culture that ‘Lolitas’ have created in terms of their language, behaviour and fashion consumption patterns. This research investigates ‘Lolita’ subculture’s ways of thinking and behaving and how fashion plays a significant role, through in-depth interviews and observation. Its investigation builds on fashion theory to suggest that escapism through fantasy as fashion can be interpreted as a visual resistance against conventional culture. The main insight of this paper is finding the UK ‘Lolitas’ a compelling case study within this broader scholarship. This study is significant since academic research on this new subculture has scarcely been conducted despite its distinctiveness compared to mainstream cultures and other subcultures. The study offers a unique perspective which explores the subculture as a trans-global phenomenon in the UK context to provide a better understanding of British ‘Lolitas’ and also evaluates the marketplace to provide a retail-marketing perspective. The insights of the study are of interest to academia and industry in fashion, social psychology, business and marketing. Zi Young Kang was the main researcher and writer for this research output.
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -