Real-time big data processing for instantaneous marketing decisions: A problematization approach
- Submitting institution
-
University of Keele
- Unit of assessment
- 17 - Business and Management Studies
- Output identifier
- 518
- Type
- D - Journal article
- DOI
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10.1016/j.indmarman.2019.09.001
- Title of journal
- Industrial Marketing Management
- Article number
- -
- First page
- 558
- Volume
- 90
- Issue
- -
- ISSN
- 0019-8501
- Open access status
- Compliant
- Month of publication
- September
- Year of publication
- 2019
- URL
-
https://www.sciencedirect.com/science/article/pii/S0019850118307454
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- No
- Number of additional authors
-
2
- Research group(s)
-
-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- No
- English abstract
- -