‘Mae hergwd cyn bwysiced â hawl’: newid ymddygiad a pholisi’r iaith Gymraeg
- Submitting institution
-
Swansea University / Prifysgol Abertawe
- Unit of assessment
- 14 - Geography and Environmental Studies
- Output identifier
- 49911
- Type
- D - Journal article
- DOI
-
-
- Title of journal
- Gwerddon
- Article number
- 3
- First page
- -
- Volume
- 29
- Issue
- 29
- ISSN
- 1741-4261
- Open access status
- Compliant
- Month of publication
- October
- Year of publication
- 2019
- URL
-
http://www.gwerddon.cymru/en/editions/issue29/article3/
- Supplementary information
-
-
- Request cross-referral to
- -
- Output has been delayed by COVID-19
- No
- COVID-19 affected output statement
- -
- Forensic science
- No
- Criminology
- No
- Interdisciplinary
- Yes
- Number of additional authors
-
-
- Research group(s)
-
-
- Proposed double-weighted
- No
- Reserve for an output with double weighting
- No
- Additional information
- -
- Author contribution statement
- -
- Non-English
- Yes
- English abstract
- A behavioural approach to policy has already been applied to a range of public policy challenges. This article explores and develops the relationship between a behavioural
approach to policy and the field of language policy and planning. The Welsh-Government’s
recent language strategies offer some evidence of an embryonic relationship between the
two fields, with the ambitious target of a million Welsh speakers offering policy imperative
to the application of behavioural insights in support of revitalisation efforts. This article
explains that efforts to revitalise the Welsh language have depended on an understanding
of behaviour that emphasises the rational characteristics of behaviour.